I led the frontend modernization of the company’s digital ecosystem, refactoring a business-critical platform built on Next.js. The main goal was to transform a legacy structure into a scalable, high-performance system ready for the brand’s regional expansion.
Responsibilities & Key Achievements:
Atomic Design Implementation: I implemented the Atomic Design methodology to build a modular and reusable component system, ensuring long-term maintainability and visual consistency across the entire site.
Rendering Strategy Optimization: I applied hybrid SSR (Server-Side Rendering) and CSR (Client-Side Rendering) strategies to maximize SEO for medical courses and certifications, significantly improving initial load times.
Performance Engineering: I performed bundle optimizations and Core Web Vitals tuning, ensuring a seamless user experience across different devices and network speeds.
Feature Development: I developed high-converting landing pages and refactored core UI components (such as PlpCards) to enhance the presentation and UX of medical products.
Tech Stack: Next.js, React, TypeScript, Tailwind CSS / Styled Components, Atomic Design.
